The Guides

Short honest guides on the specific skills founders need.

Each guide is a complete method on one specific skill. Read in an afternoon, use the next day.

POST-LAUNCH SILENCE

And then... crickets

A guide to figuring out why users never showed up, or never stayed, and what to do next.

WHO THIS IS FOR

For founders staring at a dashboard that isn't moving.

READING SIGNAL

Everyone Loved It

How to tell whether what people said about your idea was genuine signal or polite encouragement.

WHO THIS IS FOR

For founders who have had conversations about their idea and still can't tell what any of it meant.

The format is very clear and easy to recall when creating a customer research campaign. I plan on having this guide printed as a sort of checklist during my next wave of customer conversations. If you are building something new and want to make sure the right audience loves it, you are going to be grateful for this guide.

Angelie Patel, Camp Hippocampus, LLC

CHOOSING WHAT TO BUILD

The One

A field method for choosing what business to start based on what people actually need and will pay for.

WHO THIS IS FOR

For founders with too many ideas, and for founders with none. Ends where "Everyone Loved It" begins.

It reinforces what we were taught in the Mom Test and takes it a step further. This is a workable guide that can make a major difference in direction you take with your project or business.

Patrick T., B2C founder

Outcome

Started with an app he'd built without validating it. Validated the idea with users, built an MVP and launched a landing page.

NOT SURE WHERE TO START

Not sure which one you need? Start with the short free workshop on how to tell if you're building the right thing.

Short honest guides on the specific skills founders need.

And then... crickets

Everyone Loved It

The One

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