Founder questions
Straight answers to the questions founders ask at 11pm
By Faina Shpund, product leader and advisor to early-stage founders.
- Why does my product have no users after launch?
Launched and nobody signed up? A practical diagnostic from Faina Shpund to find out whether the problem is visibility, interest, trust, or value.
- How do I know if my startup idea is worth building?
A practical way to judge a startup idea before you spend months building it: pain, frequency, current workaround, and willingness to pay.
- How do I validate a product idea before building it?
How solo founders can test demand before writing code: problem interviews, a clear offer, and asking for a commitment.
- What should I build next as a solo founder?
How to choose what to build next when everything feels important: pick the one thing that teaches you the most about whether people will pay.
- Why do people say they like my idea but don't buy?
Compliments aren't demand. Faina Shpund explains why positive feedback rarely turns into sales, and how to tell polite interest from buying intent.
- Should I build this feature or talk to customers first?
Not sure whether to build the next feature or go talk to customers? Faina Shpund's rule of thumb for solo founders deciding where the next week goes.